Email marketing
Date: 26/04/2018 | By: lizpaintercommacomma
People are often reticent to start sending out regular email marketing, post to a blog or share content on social media.   They worry about bombarding people, or they’re not sure what to write about or where to start.   But sending out and posting regular content to build and improve relationships with your clients and contacts is a critical part of your marketing strategy.   In her webinar, BizSmart Select Member Liz Painter of copywriting agency Comma Comma, shares:… Read More
tax efficient planning
Date: 26/04/2018 | By: Simon Baldwin
Getting the profits out of your business in a tax efficient way is critical if you want to minimise your tax burden.   [capture_email]BizSmart Select Member Simon Baldwin  is an experienced Certified Financial Planner whose advice is guaranteed by a FTSE 100 Company. Listen to his webinar here to find out more about tax efficient planning, or read on for more information.[/capture_email]   How to extract profits in a tax efficient way   Having a tax efficient profit extraction strategy… Read More
mushroom-2306926_1280
Date: 20/04/2018 | By: Gill Hutchinson
When you look ahead to next year, will your growth come from selling more to your existing customers or finding new customers for your existing products and services?   The answer may have a profound impact on the value of your business.   Take a look at the research coming from a recent analysis of owners who completed their Value Builder Score questionnaire. We looked at 5,364 businesses and found that the average company that had received an overture from… Read More
spring-at-the-water-castle-3300841_1280
Date: 13/04/2018 | By: Gill Hutchinson
Warren Buffett famously invests in businesses that have what he calls a protective “moat” around them – one that inoculates them from competition and allows them to control their pricing.   Big companies lock out their competitors by out-slugging them in capital infrastructure investments, but smaller businesses have to be smarter about how they defend their turf. Here are four ways to deepen and widen the protective moat around your business:   Get certified   Is there a certification program… Read More
fantasy-2546204_1280
Date: 06/04/2018 | By: Gill Hutchinson
Have you got a great deal? Half-price coffee? Cheap tickets? In June 2011 coffee shops were busy with new customers rushing to get their discount coffee after the first-ever Google Offers “deal.” Google Offers was the company’s first baby step into the world of “social buying” style promotions where a special, limited time offer is made by a business hoping that the deal will spread virally and thereby introduce a new legion of customers to their business.  Google, of course,… Read More
geometry-1044090_1280
Date: 29/03/2018 | By: Gill Hutchinson
Business valuation goes beyond simple mathematics, but to get some idea of what your business might be worth, consider the three methods below.     Your business is likely your largest asset so it's normal to want to know what it is worth. The problem is: business valuation is what one might call a "subjective science." The science part is what people go to school to learn: you can get an MBA or a degree in finance, or you can learn… Read More
people-3152585_1280
Date: 23/03/2018 | By: Gill Hutchinson
For your business to be valuable – and sellable one day – you need some way to generate sales after you’re gone.  Many business owners hire a superstar salesperson to replace themselves as a rainmaker but that’s a trap.  By replacing yourself with a single salesperson, you’re simply trading a dependency on you to dependence on a sales rep, and your business will be no more sellable as a result. When we analysed the users of The Value Builder Score,… Read More
Date: 09/03/2018 | By: Gill Hutchinson
The value of your company is partly determined by your industry. For example, cloud-based software companies are generally worth a lot more than printing companies these days.   However, when we analyse businesses in the same industry, we still see major variations in valuation. So, we dug through the data available to us from our partners at The Value Builder System™ and we found 10 things that will make your company more valuable than its industry peer group.   Recurring… Read More
bicycle-1868505_1280
Date: 02/03/2018 | By: Gill Hutchinson
If you were to draw a picture that visually represents your role in your business, what would it look like? Are you at the top of a traditional Christmas-tree-like organizational chart, or are you stuck in the middle of your business, like a hub in a bicycle wheel?  A hub-and-spoke model is only as strong as the hub, the moment the hub is overwhelmed, the entire system fails. Acquirers generally avoid hub-and-spoke managed businesses because they understand the dangers of… Read More