Date: 04/03/2015 | By: Liz Painter
BizSmart Select Member Launa Walker writes about managing your staff to get the best from them… In my last blog post, “How Do You Motivate Your Staff?” I mentioned the importance of developing a culture in the workplace based on motivating your staff.  I talked about how important it is to meet with your staff individually, to get to know them, and make sure you are motivating them to their full capacity. Now, those of you who employ a number of people may wonder… Read More
Date: 04/03/2015 | By: Liz Painter
Stuart Avis of Audacious Creative continues his series of blog posts about what goes into creating a successful brand… Brand: “a person's gut feeling about your organisation, service or product”. Is your messaging coherent? It sounds an odd question, but probably the most vital one of all to be asking. When they launch, most businesses and charities don't have a complete branding package in place. As the organisation naturally evolves and takes shape, so does the message and the creative… Read More
Date: 04/03/2015 | By: Liz Painter
  Select Member Philip Priest asks if you’re ready to claim the cash that’s rightfully yours… In today’s throw away and ‘want it now’ society, where fame and fortune are easier to achieve than ever before, are we missing a trick? The EuroMillions gave out an estimated £135m last week to a winner in the UK, the National Lottery regularly has winnings of £7m plus, all promising the dream of winning big and living the rest of your days in… Read More
Date: 04/03/2015 | By: Liz Painter
More telemarketing wisdom from Sales Director Lee Clark at Oaktree Telemarketing Services… From a sales perspective, I'm a big fan of making an attempt to steer away from the benign "small talk" present early in the sales process, in favour of a more productive approach. You'll probably recognise the small talk I refer to from memories of cold calls you've received in the past or first introductions to sales people: Sales Person: "Hi, how're you doing today?" Prospect: "I'm fine,… Read More
Date: 04/03/2015 | By: Liz Painter
Paul Rhodes of Loggable writes about a simple technique he picked up from one of Britain’s top sportspeople… Last year I was fortunate enough to hear Chris Hoy speak at the National Entrepreneurs Convention and something he said really resonated with me and I still find myself using the strategy today. I can’t remember the exact words but instead the concept is simple. For those who don’t know, Chris is Britain’s most successful Olympian ever. He described his story from… Read More
Date: 04/03/2015 | By: Liz Painter
Earlier in this series of blog posts, we looked at How to Get the Clients You Want and Where is Your Ideal Customer?  Now it's time to talk leads.  How do you start getting the prospects you've identified to speak to you, and then buy from you? There are countless different ways to bring leads into your business.  There are businesses that are set up to take on lead generation for you (including Select Member Richard Waldron of Oaktree Telemarketing).  But… Read More
Date: 04/03/2015 | By: Liz Painter
BizSmart Select Member Launa Walker writes about motivating the different personalities in your team... Motivating your staff to work to their full potential is the best way to increase productivity in the workplace but do you really know what motivates your staff? The overwhelming cry is always ‘money’ but this is only a player in the field of a great number of drivers that get people out of bed in the morning. When you take on an employee, best practise… Read More
Date: 04/03/2015 | By: Liz Painter
BizSmart Select Member Ian Priest gives us the lowdown on the UK's banks... The mood music from the banks is very much that we are open for business, but the reality is that it is still immensely difficult for small businesses to get finance.  The risk appetite in banks is very low.  I have seen two cases recently where even though they would have been lending modest amounts, with good security, to millionaires (full personal recourse), certain banks have told… Read More
Date: 04/03/2015 | By: Liz Painter
In an earlier post we talked about getting the clients you want, and the importance of defining your ideal customer.  We left off last time having talked about describing your ideal customer, but once you have a good idea of who you’re trying to appeal to, how do you go about finding them? If you already have customers that fit your ideal profile then the obvious starting point is to look at where they came from.  Winning new clients isn’t an… Read More