Date: 18/10/2018 | By: Sarah Preece
The value of a competitor analysis However you view your competitors, it’s important to have an understanding of their strengths and weaknesses.  Going undercover to gain some inside knowledge will give you great insight into your competition.  This knowledge will help to shape your own services and gain a more secure market position.  The quickest and most reliable snapshot is to call competitors, nothing can then be rehearsed, it is what it is at the time that you call. Who… Read More
Date: 11/10/2018 | By: Les Gutteridge
MS Word to perform Mail Merges, this can be a thorny problem, and I get loads of questions about it, so I hope what follows will sort a few things out for you.    Once set up, Mail Merge can save you a huge amount of time, plus, you can really impress colleagues, clients and even yourself with the results! Have a read and download the example files too, you will need to reconnect them.  Well  .......   So, what… Read More
Date: 11/10/2018 | By: Mike Gardner
I’m sure that we can all recognise the effect that our attitude can have on our lives.  When we’re feeling a bit overwhelmed by our workload or a bit out of our depth, we can become negative and stop believing in our own abilities and in turn our productivity suffers. Therefore, it’s logical to try to foster an air of positivity in our working environments to get the best from ourselves, our work colleagues and staff. Why is positivity so… Read More
Date: 07/10/2018 | By: Philippe Ingels
The problem with selling a consultancy or training service is that you are selling something intangible. That requires a tremendous amount of trust and a financial leap of faith from a prospect. How do you encourage someone to make that leap of faith? To facilitate trust, five key thought processes need to be present in that prospect mind:   • a fear of failure   • a vision of success   • repeat exposure to your message   • a… Read More
Date: 05/10/2018 | By: Sara Marrett
If you were to pick an employee at random from your company and ask them “What did you learn last week?” could you be confident that they would have an answer for you? Perhaps they’ll need some time to think about it. But too long and you may start to wonder if your organisation’s approach to learning and development is in need of some attention. On the other hand, you may strike gold and get an employee who enthusiastically starts to tell you… Read More
Date: 05/10/2018 | By: Kevin Brent
Jay Steinfeld built into a £100 million e-tailer before selling out to Home Depot. Here are five things that made it a spectacular exit. Win The Make vs. Buy Battle Companies like Home Depot have a “make or buy” decision when they see a competitor winning market share. They can opt to buy the competitor or choose to simply re-create what they have built. An acquirer will likely opt to buy your company if you are so dominant in… Read More
Date: 04/10/2018 | By: lizpaintercommacomma
Accelerate, Scale up and Game On: Grow your Business   Gill Hutchinson of Aardvark Marketing Consultants is speaking at Accelerate, Scale up and Game On: Grow your business at iCentrum, Innovation Birmingham Campus, 6 Holt Street, Birmingham B7 4BP on 17th October. Gill will cover Top Tips for Increasing your Sales and Profitability. The event runs all day from 9am to 9pm, and you can book your ticket here:   Grow your business with Scale Up Club   Book fast if… Read More
Profile picture of Andy Phillips
Date: 03/10/2018 | By: lizpaintercommacomma
When you need to bring specialists into your business, it's helpful if you can get recommendations from trusted contacts. It's one of the reasons we promote our BizSmart Select Members. These are a curated group of businesses we have worked with for many years. Each business has a different specialism and can step in and help our clients and other businesses to grow by adding value in a niche area.   We asked Andy Phillips of AP Insurance Brokers to tell us… Read More
Image title is "The hidden science of persuasion" with three characters - Wally, Donald and Kim
Date: 03/10/2018 | By: Philippe Ingels
How do you persuade someone who's terrified of heights to walk across a tightrope? If you don't know the science of persuasion, it's going to be a challenge. Picture the scene... You are on a cliff edge, looking across empty air 500 metres above the ground. Your foot hovers over the ledge.  In front of you is a rope just centimetres wide. Your acrophobia kicks into high gear. You’ve been persuaded to cross to the other side. In Marketing and… Read More