how-to-get-to-grips-with-content-marketing-slideshare
Date: 13/04/2017 | By: Gill Hutchinson
There's more to content marketing than just pushing out tonnes of information. Much more. It requires a strategic approach, and we have marketing specialist Gill Hutchinson of Aardvark Marketing Consultants here to tell us more.   The Basics of Content Marketing   Why is content marketing so important? Let's start with some of the benefits... things like increased sales, cost savings and better customers who have more loyalty. It's a strategic marketing approach that focuses on creating and distributing valuable,… Read More
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Date: 11/04/2017 | By: Sarah Preece
The title of this superb track by Diana Ross and the Supremes would make a great choice for callers waiting in queues to speak to operators.  Just as supermarkets use psychology to keep people in store and website designers organise material to keep visitors on the site, call centres employ a number of tactics to keep callers queuing.  So what works well and what doesn’t work so well? Nobody likes queuing.  However, when you’re are in a queue of actual… Read More
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Date: 30/03/2017 | By: Ian
When you want to buy or sell a business, there's a lot to consider. As someone with more than 33 years' experience in the banking sector, BizSmart Core Advisor Ian Priest is well placed to talk us through the different elements of a deal. [capture_email] Click here to listen to his webinar or read on to discover what you need to consider when you are looking to buy or sell a business.[/capture_email]    If you want to buy or sell a… Read More
Date: 28/03/2017 | By: lizpaintercommacomma
I’m sure you’re sick to death of everyone telling you the best way to go about setting goals for 2017, but I promise that this article we're featuring in this month's Smart Matters is different. We have BizSmart Select Member and Time Doctor Mike Gardner with us, giving his unique take on this topic. How to go about setting goals the right way   If you’ve followed me for any length of time, I’m sure you’ve heard me say that… Read More
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Date: 21/03/2017 | By: Mike Gardner
I’m sure you’re sick to death of everyone telling you the best way to go about setting goals for 2017, but please bear with us, because we have BizSmart Select Member and Time Doctor Mike Gardner with us, giving his unique take on this topic. [capture_email] Click here to listen to his webinar or read on to discover Mike's take on the best way to set goals.[/capture_email]  If you’ve followed me for any length of time, I’m sure you’ve heard me… Read More
wakster
Date: 15/03/2017 | By: Philippe Ingels
Why smart brands use characters   [capture_email] Smart brands use characters in their marketing. BizSmart Select Member Philippe Ingels of WAKSTER helps his clients to use characters that create wow factor and make their brands irresistible. He explains exactly how this works below, and you can find out more about this by listening to his webinar here.[/capture_email]  Our story begins around 10,000 BC. Life was kind of simple. You had to do two important things: You had to find food, and… Read More
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Date: 07/03/2017 | By: Kevin Brent
Lead Generation One of your critical paths is pretty much guaranteed to include generating sufficient leads to be able to convert to sales of your key products and services In this blog we’ll focus on the lead generation framework. [capture_email] Click here to listen to Kevin's webinar on this topic.[/capture_email], including a question and answer session at the end. Or for the condensed version, read on. You will have heard people speak of a ‘marketing mix’ – the trick is to find a few… Read More
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Date: 01/03/2017 | By: Simon Cook
Tracking your figures is a simple way to keep up to date on how your business is performing. But lots of business owners aren't doing this one simple thing that can help aid business growth.     BizSmart Select Member and accountant Simon Cook of SRC Accountancy Services explains how business budgeting can be a powerful tool for business growth. [capture_email]Click here to listen to his webinar on the subject, or read on for more on this topic.[/capture_email]   Do you create… Read More
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Date: 21/02/2017 | By: Les Gutteridge
[capture_email] Pivot tables can be a challenge to understand fully, so this week we have Excel specialist and BizSmart Select Member Les Gutteridge of 101 System Works delivering his webinar, Pivotal Moments Click Here, and explaining how pivot tables work...[/capture_email] Talking to people who use Excel (but not to its fullest) I'm amused quite often when they speak about pivot tables in hushed tones as if there is some sort of mystery about them!   A pivot table is such an… Read More